Website Development

Telling Your Story:
Create a core strategy
when building your website

Can you image designing your showroom – buying a frame first, then shopping for a picture? Yet that is frequently the mode for many in the business of mass-production or “cookie cutter” website development. Our design team at Medical Media Direct takes a custom approach at telling the story you wish to tell, then finding the proper digital placement for that content.

Content planning, article writing, business goals

We align content with your goals to maximize the impact of this new digital visibility. For example, a new competitor has moved into your market. This brings with it digital challenges. Your website should promote your identity within your geography or marketplace. It should also highlight differentiators between your competition, while looking to engage your target population. Good website development begins with the picture, not the frame.

Website design, targeting, technology

Our design process  walks each client through the importance of proper content targeting and tagging. It’s important to consider search engine optimization aspects while building the platform. Our tech team reviews these aspects during the website development phase:

  • Title Tags
  • Focus Keywords
  • Content Headers
  • Internal Site Links
  • Alt  Tagged  Images
  • Contact Forms
  • Geography Targeting

Standard website pages – Contacts, Locations, Blogs

Both search engines and users look for and expect to see some standardization in your website development. Telling the “unique story of you” is key, yet predictable pages for corporate identity, contacts, and interactions are important. Also, blogging within the website provides search robots with new pages to visit. If your company is only posting new content on social media (LinkedIn, Facebook, Twitter, etc.), you are missing the best opportunity for content marketing  – your own homepage.

Each year brings an opportunity to revisit your current website’s attributes, or consider the development of a new platform. In a competitive market, a dated or poorly-constructed website can have a negative overall business impact.  Developing or enhancing your website can bring many new opportunities.

Contact us for a free website review.

Digital Marketing Strategists