The science behind
Search Engine Optimization
An understanding of core SEO principals is a playbook for the team at Medical Media Direct. Search Engine Optimization is indeed a science with methods, measurements, and anticipated results. Our specialists work closely to enhance the overall digital footprint of each client.
We outline a plan and address many aspects of the Search Engine Optimization process:
Digital Marketing Plan
- Review current digital footprint
- Outline goals and strategies
- Develop content mapping
- Perform competitor profiles
- Target key growth opportunities
Content Development
- Establish core NAP (Name, Address, Phone) signature
- Create key business descriptions
- Update core website content
- Develop news and blog content
- Review new video components *
Website Optimization
- Update site page titles
- Write meta descriptions
- Optimize website images
- Create internal site links
- Develop contact engagement
Technical Issues
- Document domain registry
- Report key analytics data
- Examine broken links / 404 pages
- Review robot text and sitemaps
Offsite Development
- Review top tier directories
- Create new targeted citations
- Submit site updates for review
- Establish targeted backlinks
- Publish news content
The above Search Engine Optimization elements outline some of the tactical strategies used by the team at Medical Media Direct. To better understand how we can assist your company, complete the website analysis tool, or contact our support team and we can get a review of your website started.