The key to email marketing

– it’s not about the email… it’s about the story…

Story telling should be the focus of any good email marketing plan. Detailing how you impacted the life of a patient and their family. Also summarizing how a service you provided grew the revenue numbers of a client. Or insight you might share which caused a prospect to pick up the phone and request a meeting.
Our team of writers can help tell your great story.

Top 3 email marketing trends

 

Automation

A key factor in achieving success with email marketing is to create an automated process allowing it’s impact to build with your company’s core contacts and prospects.

Personalization

Reports show that 52% of industry buyers may switch brands or services unless they receive regular targeted emails to support the relationship.

Data Integration

Managing contacts and reaching them with messages that align to their roles, behaviors, and interests can lift the engagement and impact of any email campaign.

 

The ROI of email marketing

Email Marketing is reported by industry analysts to return $38 in revenue for each $1 invested in this core digital strategy.

Better adoption of a disciplined email marketing plan in top among digital marketing plans for many firms this year. Now a core competency, one industry specialist recently said of the digital strategy, “it’s not going anywhere.”

To review how a custom email marketing campaign can impact your company, please contact our team to discuss options.