Why marketers create a
content marketing strategy!
Managing your practice or business day-to-day is challenging enough. Users, service, revenue, and expenses can pull the attention of leadership in many directions. In the digital space, content marketing should be a strategic plan to align your promotional efforts with your business goals. As practitioners, marketers are best equipped to manage this task.
First 3 considerations – messages,
targets, and solutions
Initiate content marketing by aligning messages with targets. Developing content to align with the solution is a secondary step. Rather than approaching the task as “we’re doing a Facebook campaign”, think more in terms of what to say, who you desire to say it to, and outline which solution(s) might best communicate that message.
Integrating and collaborating
both content and solutions
If 2022 is the year your firm steps up its digital strength, content marketing should be the ground game that connects other strategies. For example, launching a blog may indeed be a helpful approach. Yet that tool can and should have impact over your search engine optimization. And while content marketing often ignites thoughts of expanded social media content, your core website development should always be top of mind when creating new content.
Our 15 favorite content
marketing formats
Designing the structure of the content and messaging is best when assisted by a marketing team. Below are the top 15 formats utilized frequently by our clients:
- Custom Website Content
- Charts / Graphs
- Email Newsletters
- FAQs
- Published Interviews
- Infographic
- Lists
- Maps
- White Papers
- Blogs
- Videos
- Quotes
- Photos
- Press Releases
- Company News
Our strategic marketing team can begin the discussion of creating a custom plan. Contact us to begin this discovery process.