AI And SEO – The Next Evolution
Keeping your business visible and positioned well within search engines is not a simple process. It is an ongoing discipline requiring time and resources, and a bit of patience. Yet, done properly, it will improve your search engine rankings. We have seen it alter the direction and enhance the product or service output of countless companies.
Work With A Local SEO Professional
Working directly with a team of Search Engine Optimization specialists should be a 2025 business goal for many. In preparation to begin this process of practicing good SEO, we’d like to offer 10 simple starting points to improve your search rankings and help create some groundwork when formulating a game plan.
1. Company Background
When beginning the process, first consider the core elements of what you’d like to achieve. What are the products and services you offer, and how are you currently reaching the marketplace? Are there key services you wish to grow? What are the highlighted products you’d like to sell? In short, write down some goals of what you’d like to accomplish in enhancing your website.
2. Local Competitors
Write down two or three local competitors who might challenge you for new customers. Review their websites, making note of items which you find helpful and engaging. Also, document areas where they may be lacking in content or user-friendliness. When goal setting and projecting growth opportunities, competitors will be important. Your next new customer might come out of their showroom.
3. Brand Visibility
Does your company name or business identity define your service? If you are Southwest Plumbing, that’s a start, but are there more identifying elements which could enhance your brand? Professional certifications, registered product lines, etc., may help to identify and define your brand. Consider adding a “tagline” to your company identity. This can be used on your website, business listings, social media, etc., to complement your brand name.
4. Keyword Research
Proper SEO should start with identifying the terms or “keywords” for which you are eager to increase your visibility. A digital strategist will be helpful in fine-tuning this list and offering new opportunities. Yet, to start, compile your directory of known industry search terms. As an owner, director, manager, and knowledgeable provider, you can help provide a great start toward charting and prioritizing your company’s approach to search.
5. Geographic Markets
If your firm provides goods and services to specific regions or areas, list them in order of growth opportunity. Today, search engines still show a bias toward their own Map Locator and physical address of a business. If Southwest Plumbing does indeed service eastern communities, you will need to incorporate those strategies into your SEO. But for now, get your defined markets list together.
6. Original Content
Storytelling is perhaps the most important element when looking to improve your search engine rankings, and only you can tell a compelling story about yourself. If your website contains product pages with names, pictures, and prices, it’s not interesting for users to read and not outstanding for SEO bots to find. So, work with your team to communicate those best user benefits or define characteristics about your products or services. The story you tell will help your ranking.
7. Images And Photos
Engaging content is greatly enhanced by adding images to the stories told on those digital pages. They also present an important technical aspect for search engines and, yes, will improve your overall ranking if included in your company’s website. A good SEO team should help manage and optimize those images and will utilize them to increase search visibility. And when it comes to SEO, uploading smartphone pics from social media won’t necessarily cover all the needs. Again, consult an SEO pro for more insight.
8. Contact Page
Search engines expect and will reward the SEO rank for a website with a clear and defined contact page. It’s important to include key elements such as company name, brand, logo, physical location(s), phone contacts, map locator, hours of operation, etc. A good email form is recommended with a few qualifying questions and a comment area. Also, the proper place to indicate social media representation and links
9. Technical Elements
Many things to highlight here, including hosting speed, content coding, image optimization, secure server access, virus protection, etc. Your website’s code structure offers a trained professional an inside look into the digital footprint of your company. Your SEO team can help you understand the many technical aspects of search rankings and help execute some important tasks.
10. Search Rankings Consultation
The above SEO insights, we hope, offer you reasons why working directly with a Digital Marketing Strategist might be the right thing for your organization. To better understand your options, an SEO Consultation is a good way to have your individual corporate positioning evaluated and to discuss next steps. You should consider starting a relationship.
These 10 basic ways to improve your search engine rankings may appear to require some heavy lifting. That could also be a reason not to “go it alone” or try the DIY route. Our SEO methods are strategic, trackable, and affordable. The ROI value for your company is something we will clearly discuss during our initial meeting.
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